Video Tutorials
How to Build a Consistent Instagram Style (And Actually Grow): Lessons from Shooting in the Rain with Peter McKinnon
Every few months I’ll look at my Instagram grid and feel like it was made by five different people. A moody forest shot next to a bright flat-lay next to some overexposed candid from a wedding I second-shot in 2019. If you’ve ever felt like your feed has no identity, you’re not alone, and more importantly, it’s fixable. I’ve been going back through tutorials from photographers whose grids I actually admire, and this one from Peter McKinnon, shot on location in what quickly becomes a full-on rainstorm, hit differently.