Instagram Photography

How Peter McKinnon Reviews His Own Photos (And What It Teaches You About Yours)
Video Tutorials

How Peter McKinnon Reviews His Own Photos (And What It Teaches You About Yours)

Every photographer I know has a graveyard folder. You know the one. Photos you worked hard on, posted quietly, and watched get twelve likes while some blurry sunset you almost didn’t post gets shared three hundred times. For a long time, I treated that graveyard like a failure file. Then I started doing something that changed how I look at my own work: the photo audit. I came across this idea watching Peter McKinnon walk through some of his own favorite Instagram photos, the ones he considers underappreciated, overlooked, or just misunderstood by his audience.

How to Build a Consistent Instagram Style (And Actually Grow): Lessons from Shooting in the Rain with Peter McKinnon
Video Tutorials

How to Build a Consistent Instagram Style (And Actually Grow): Lessons from Shooting in the Rain with Peter McKinnon

Every few months I’ll look at my Instagram grid and feel like it was made by five different people. A moody forest shot next to a bright flat-lay next to some overexposed candid from a wedding I second-shot in 2019. If you’ve ever felt like your feed has no identity, you’re not alone, and more importantly, it’s fixable. I’ve been going back through tutorials from photographers whose grids I actually admire, and this one from Peter McKinnon, shot on location in what quickly becomes a full-on rainstorm, hit differently.