The $99 Flash That Changed How I Shoot Portraits (And Why You Don't Need to Spend More)

The $99 Flash That Changed How I Shoot Portraits (And Why You Don't Need to Spend More)

I avoided buying a flash for an embarrassingly long time. I told myself I was a natural light photographer, that flashes were complicated, that I’d figure it out eventually. The truth? I was intimidated. Then I started shooting events for extra income and realized pretty quickly that “available light” stops being romantic at 8pm inside a dim reception hall. I needed a flash, and I needed to actually understand how to use one.