What Joel Grimes Stepping Down Taught Me About Creative Identity (And Gear Dependency)

What Joel Grimes Stepping Down Taught Me About Creative Identity (And Gear Dependency)

I’ve been thinking a lot lately about what actually makes a photographer’s work theirs. Not the camera. Not the contract. Not the brand name on the strap. I hit this question head-on last spring when a client specifically requested that I shoot their campaign on “a mirrorless system” because they’d read somewhere that it produced a certain look. I had to sit across from them and explain, carefully, that the look they wanted comes from light, not the body.