Fujifilm

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Why Built-In ND Filters Matter for Modern Cinema Cameras

The Evolution of Exposure Control in Cinema I’ve been watching the cinema camera market closely, and I’m genuinely excited about the direction manufacturers are taking. Fujifilm recently announced a significant firmware update for their Eterna 55 cinema camera that introduces automatic electronic neutral density (ND) support. This might sound like a minor technical detail, but it actually represents something important for both seasoned filmmakers and those just starting their journey into cinema production.

July 15, 2026

News

What Photographers Really Want: Insights from Fujifilm's Latest Lens Voting

What Photographers Really Want: Insights from Fujifilm’s Latest Lens Voting Recently, Fujifilm invited photographers to participate in something I find genuinely exciting: a community vote on proposed lens concepts. The company showcased 14 different lens ideas during their “Focus on Glass” event and asked photographers to choose their three favorites. Now that the results are in, I want to walk you through what this voting tells us about how modern photographers think about their gear.

March 24, 2026