Video Tutorials
What Joel Grimes Stepping Down Taught Me About Creative Identity (And Gear Dependency)
There’s a question I get asked constantly in my DMs: “Should I reach out to a camera brand? How do I become an ambassador?” I used to answer with logistics, talking about follower counts and engagement rates and the right email format. But after watching Joel Grimes walk through his decision to step down as a Canon Explorer of Light after a decade in that role, I think the more important answer starts somewhere else entirely.