Video Tutorials
How to Never Miss Focus on a Large Format Portrait (The Dual Focusing Method Explained)
There is a specific kind of dread that comes from getting film back and realizing your shot is soft. Not artistically soft. Out of focus. I’ve felt a version of that with digital files, staring at a portrait at 100% zoom and watching the eyes dissolve into mush. Now multiply that by the cost, the rarity, and the sheer ceremony of shooting 4x5 film, and you start to understand the problem Joel Grimes was facing when he set out to photograph portraits on a large format view camera for major ad campaigns.