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The Rise of Third-Party Zoom Lenses: What It Means for Your Photography Budget
The Rise of Third-Party Zoom Lenses: What It Means for Your Photography Budget I’ve been watching an interesting shift in the lens market lately. Word is circulating that several emerging Chinese manufacturers are preparing to launch new autofocus zoom lenses for full-frame cameras. This might sound like just another gear announcement, but I think it points to something much bigger happening in photography right now. Why This Matters to You For decades, photographers had limited choices when shopping for quality lenses.