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Why Gear Launches Should Be About Community, Not Just Specs
I recently traveled to Atlanta for what I expected to be a straightforward product announcement. Instead, I discovered something that challenged how I think about gear launches and professional photography events. Beyond the Specs Sheet When I arrived expecting a traditional lens demonstration, I found myself in something entirely different. Yes, there was new glass to examine—the Zeiss Otus ML 35mm f/1.4 made its debut—but the manufacturer had chosen an unconventional approach.