Video Tutorials
Is Medium Format Worth $13,000? Two Years of Hard-Earned Lessons from a Landscape Pro
There’s a question I get on almost every Sunday photo walk: “Do I need a better camera?” My answer is almost always no, and I’ll stand by that. My most-liked Instagram post was taken on a $200 phone, and that photo still gets brought up in my workshops. But that doesn’t mean gear is irrelevant. It means gear decisions deserve honest, experience-backed answers rather than spec-sheet comparisons. That’s exactly what Mark Denney delivers in this tutorial, where he reflects on two full years of shooting landscape photography exclusively on the Fujifilm GFX 100S - a medium format system that runs about $13,000 when you start adding lenses and accessories.