Lenses

The Rise of Third-Party Zoom Lenses: What It Means for Your Photography Budget
News

The Rise of Third-Party Zoom Lenses: What It Means for Your Photography Budget

The Rise of Third-Party Zoom Lenses: What It Means for Your Photography Budget I’ve been watching an interesting shift in the lens market lately. Word is circulating that several emerging Chinese manufacturers are preparing to launch new autofocus zoom lenses for full-frame cameras. This might sound like just another gear announcement, but I think it points to something much bigger happening in photography right now. Why This Matters to You For decades, photographers had limited choices when shopping for quality lenses.

What Photographers Really Want: Insights from Fujifilm's Latest Lens Voting
News

What Photographers Really Want: Insights from Fujifilm's Latest Lens Voting

What Photographers Really Want: Insights from Fujifilm’s Latest Lens Voting Recently, Fujifilm invited photographers to participate in something I find genuinely exciting: a community vote on proposed lens concepts. The company showcased 14 different lens ideas during their “Focus on Glass” event and asked photographers to choose their three favorites. Now that the results are in, I want to walk you through what this voting tells us about how modern photographers think about their gear.